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Wil Arndt Guest Post on the VIDBLOG

Friday, May 9th, 2008

Wil shares his somewhat tongue-in-cheek philosophical ruminations on the erosion of mystery from modern life via communication technology on a guest posting for VIDBLOG.

Crowd-sourcing for Ketchup

Friday, August 10th, 2007

Crowd sourcing for ketchup
Crowd-sourcing is being utilized again by our advertisers, this time for the next great Heinz commercial. (more…)

Inventive Guerrilla Marketing Stunt Misfires…

Wednesday, May 16th, 2007

ATHF Group
Apparently, the placing of mysterious electronic devices at major transportation hubs is cause for concern. Go figure.

http://news.yahoo.com/s/ap/20070511/ap_on_re_us/suspicious_devices

What a boon for these guys, I’m sure. As the saying goes, “there’s no such thing as bad publicity”, even if Turner is a short a little cash for legal fees. But what about Peter Berdovsky and Sean Stevens? Sounds like a bit of scapegoat-ism going down… Hopefully the bonus covers it.

The CIA Should Have Listened to mod7…

Wednesday, May 16th, 2007

Bin Laden Bad Guy

We called it over a year before 9/11: http://headlines.mod7.com/?y=2000&m=05&d=16. Check out all the new old mod7 headlines for this month: http://headlines.mod7.com/.

Staying Ahead of the Pirating Telemarketers

Thursday, February 1st, 2007

Staying Ahead of the Pirating Telemarketers
This article demonstrates that telemarketers are more than just passive nuisances: a “…former employee, who was laid off by the company several weeks ago, alleges that Epixtar’s telemarketers use a variety of techniques — including altering taped telephone calls — to prove that customers agreed to charges.

Those bastards!

If you’re quick on your feet, you might fight back on your own terms: http://howtoprankatelemarketer.ytmnd.com/

Or, you can just be a pain and turn their tactics against them. From the anti-telemarketing counterscript:

Telemarketers make use of a telescript - a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance… [more]