Representing the vibrant BC milk industry, the BC Milk Producers Association website gets a long-overdue website redesign. Check it out here!

We’ve written a new whitepaper for people working in the children’s marketing and entertainment industries.

It provides an overview of current practices and advertising recommendations in children’s online media and marketing. Current practices are commendable, while more can be done to ensure that children are not exploited. mod7 presents ideas for discussion as well as practical case studies to support those ideas.

Download the whitepaper here: Empowering Imagination: A Primer on the Ethical Imperative in Children’s Marketing & Entertainment (PDF, 500 KB).

Let us know what you think!

Wil shares his somewhat tongue-in-cheek philosophical ruminations on the erosion of mystery from modern life via communication technology on a guest posting for VIDBLOG.

Crowd-sourcing is being utilized again by our advertisers, this time for the next great Heinz commercial. (more…)

Apparently, the placing of mysterious electronic devices at major transportation hubs is cause for concern. Go figure.

http://news.yahoo.com/s/ap/20070511/ap_on_re_us/suspicious_devices

What a boon for these guys, I’m sure. As the saying goes, “there’s no such thing as bad publicity”, even if Turner is a short a little cash for legal fees. But what about Peter Berdovsky and Sean Stevens? Sounds like a bit of scapegoat-ism going down… Hopefully the bonus covers it.